An Introduction to Relative Attractiveness

NPS once seemed like the answer to understanding customer choice, but it’s difficult to link NPS to specific actions and tricky to track ROI. Customer surveys also don’t tell you what needs to change to win more customers.

Relative Attractiveness is a new way to map your customer journey so that you can see problems, identify winning strategies and compare directly to your competitors. Download our free introduction to this new metric to learn more.

Download our guide to learn more about how you can leverage Relative Attractiveness in your business.