"Want to be a customer’s first choice? Obviously you do, you’re not in this for your health, you’re in this to make sweet, sweet profits. We should talk."
We care about your privacy. That's why we have outlined our privacy policy !
Be Chosen.
Win Missions.
Make Millions.
Win Missions.
Make Millions.
Customer analytics should do one thing for you: tell you exactly how to be a customer’s first choice at the best possible profit margin.
So that’s what Uncrowd’s Friction/Reward Indexing™ platform does; while leveraging up to 82 Friction/Reward choice variables.
Customer analytics should do one thing for you: tell you exactly how to be a customer’s first choice at the best possible profit margin.
So that’s what Uncrowd’s Friction/Reward Indexing™ platform does; while leveraging up to 82 Friction/Reward choice variables.
Do you know why you're chosen?
Weekly big shop?
Upgrade family TV?
Pamper shop?
Lunchtime dash?
Party outfit?
Something to play?
Redecorate bathroom?
FRi™ DOES
Minimum operating profit gain with FRI
£1.0M
Minimum operating profit gain with FRI
£1.0M
KILL FRICTION / CREATE REWARD
How to win big in the new economy
We all now live in a choice economy – knowing when and why customers will choose to spend with you, or choose to spend elsewhere is critical; you need a new generation of customer analytics that can provide you this vital business intelligence.
Uncrowd’s FRi™ is fundamentally about showing you when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is how you win customers, reduce churn and save millions.
Uncrowd’s FRi™ is fundamentally about showing you when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is how you win customers, reduce churn and save millions.
FRi™ in Action
Easy to use, massively
flexible, fun to exploit, win
as much as you want
flexible, fun to exploit, win
as much as you want
Data. Drives. Action.
This is what our platform does HUNDREDS of times for every client.
This is what Friction/Reward Indexing could be doing for you.
Reclaim
We helped a giant grocer to find and fix a shopper mission that looked like it was theirs by right but was instead being won by an unlikely rival.
Rise
We’ve lifted the lid for a household brand on why they weren't in critical customers’ top-3 consideration and what to do to change that.
Rebuild
We showed a major DIY retailer what customers really wanted from them, to transform their online business from an also ran to category leader.
It's so easy to get FRi™
Step 1
Buy your...
FRi™ Platform
License
License
Step 2
Add on...
Data/
Success
Services
Services
WIN!
Start winning...
More Shopper
Missions
Missions
Explore Uncrowd Bonus Content!
Learning is Fun!
We release daft gamified versions of our platform sometimes; having fun with Friction/Reward is the best way to learn how it works and why.
We’re currently working on a new idea for an awesome game. Spending too much time on making it but it’ll be worth it – check back soon or sign up to be notified.
We’re currently working on a new idea for an awesome game. Spending too much time on making it but it’ll be worth it – check back soon or sign up to be notified.
PLAY
&
WIN
&
WIN
We’ve even
written the book on
Friction/Reward
written the book on
Friction/Reward
Published by Pearson; a major new text for all businesses with customers. Read the book, buy the platform, kill friction - create reward, become your customer’s first choice; go pub
'gives you the tools
and provokes you to
think hard'
and provokes you to
think hard'
Sir Charles Dunston,
Retailing Legend
Retailing Legend
Super
Serious
Experts
Serious
Experts
Who we are
We’re expert, we’re retailers, systems architects, red-hot coders, maths geniuses and more. We’re advised
by retail PLC CEOs, senior figures from globe-spanning software giants, behavioral science spods and
scaled-up CTOs. We love friction/reward, we believe in the revolution and we’re good fun to work with.
Super-serious but self-effacing nerds; that’s us.
Join our Growing Team
Listen this is a tech startup so you get everything you imagine you would get working for a tech startup.
GURU
