Each year retailers lose billions through high-friction/
low-reward CX
Uncrowd’s FRi™ is fundamentally about showing you when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is your number one priority.
We do this by exploiting the ground-breaking Friction vs Reward (FvR) behavioural metric. FvR was constructed by our founders and is inspired by the work of Daniel Kahneman and Amos Tversky in combination with Economics Utility Theory.
Our expression of FvR is Friction/Reward Indexing™ a blimin’ sexy analytics tool that hoovers up data sources and chucks out clear answers on where and why a customer on a given shopper mission will spend their money.