Data Protection Policy
1. Data protection principles
Uncrowd are committed to processing data in accordance with its responsibilities under the GDPR.

Article 5 of the GDPR requires that personal data shall be:
  • a. processed lawfully, fairly and in a transparent manner in relation to individuals;
  • b. collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes;
  • c. adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
  • d. accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
  • e. kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals; and
  • f. processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
2. General provisions
  • a. This policy applies to all personal data processed by Uncrowd.
  • b. The Responsible Person shall take responsibility for Uncrowd's ongoing compliance with this policy.
  • c. This policy shall be reviewed at least annually.
  • d. Uncrowd shall register with the Information Commissioner's Office as an organisation that processes personal data.
3. Lawful, fair and transparent processing
  • a. To ensure its processing of data is lawful, fair and transparent, Uncrowd shall maintain a Register of Systems.
  • b. The Register of Systems shall be reviewed at least annually.
  • c. Individuals have the right to access their personal data and any such requests made to Uncrowd shall be dealt with in a timely manner.
4. Lawful purposes
  • a. All data processed by Uncrowd must be done on one of the following lawful bases: consent, contract, legal obligation, vital interests, public task or legitimate interests (see ICO guidance for more information).
  • b. Uncrowd shall note the appropriate lawful basis in the Register of Systems.
  • c. Where consent is relied upon as a lawful basis for processing data, evidence of opt-in consent shall be kept with the personal data.
  • d. Where communications are sent to individuals based on their consent, the option for the individual to revoke their consent should be clearly available and systems should be in place to ensure such revocation is reflected accurately in Uncrowd's systems.
5. Data minimisation
  • a. Uncrowd shall ensure that personal data are adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
  • b. No user data is held in Uncrowd's systems and data is not distributed elsewhere at any time.
6. Accuracy
  • a. Uncrowd shall take reasonable steps to ensure personal data is accurate.
  • b. Where necessary for the lawful basis on which data is processed, steps shall be put in place to ensure that personal data is kept up to date.
7. Archiving / removal
  • a. To ensure that personal data is kept for no longer than necessary, Uncrowd shall put in place an archiving policy for each area in which personal data is processed and review this process annually.
  • b. The archiving policy shall consider what data should/must be retained, for how long, and why.
8. Security
  • a. Uncrowd shall ensure that personal data is stored securely using modern software that is kept-up-to-date.
  • b. Access to personal data shall be limited to personnel who need access and appropriate security should be in place to avoid unauthorised sharing of information.
  • c. When personal data is deleted this should be done safely such that the data is irrecoverable.
  • d. Appropriate back-up and disaster recovery solutions shall be in place.
9. Breach
  • In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data,Uncrowd shall promptly assess the risk to people's rights and freedoms and if appropriate report this breach to the ICO (more information on the ICO website).
We care about your privacy. That's why we have outlined our privacy policy here!
“We didn’t break customer analytics, but we have fixed them with Uncrowd Experience Analytics for Market Share Growth.”

Richard & Rocky, Uncrowd Founders.

Uncrowd Experience Analytics
for
Market Share Growth

How do Customer Analytics & Experience Analytics fit together?

How do Customer Analytics and Experience Analytics fit together?

Feature Comparison at a glance:

Innovation & Strategy
NPS
Feedback Systems
Ethnography
Mystery Shop
Mgmt. Consult.
Surveys
3rd party tools not required
Voice of the customer
ROI Modelling built-in
Lower CX investment risk
Identifies safe CX savings
Replaces gut feeling
Simplifies innovation
Self-serve 'what if' modelling
Detailed strategic guidance
Usability
NPS
Feedback Systems
Ethnography
Mystery Shop
Mgmt. Consult.
Surveys
Built by retailers
Accessible to all
Data sharing by API
Competitor Insight
NPS
Feedback Systems
Ethnography
Mystery Shop
Mgmt. Consult.
Surveys
Like-for-like benchmarking
Hard competitor data
Inferred benchmarking
Models relative-attraction
Competitor defence actions
Internal versus external
Store Level
NPS
Feedback Systems
Ethnography
Mystery Shop
Mgmt. Consult.
Surveys
Reveals store compliance
Store level reporting
Identify pain in real time
Data
NPS
Feedback Systems
Ethnography
Mystery Shop
Mgmt. Consult.
Surveys
Shopper mission centred
Hard data in human context
Integration of MI and AI
Integration with CRM
Customer feedback driven
Bias-free data
No noise in the data
Complaints not over indexed
Reveals deep customer habits
KILL FRICTION / CREATE REWARD
It’s a question of growth.
Do you currently have 100% of the market?
How transformative would it be to become more attractive to the part of the market you’re not currently winning? That’s where your real growth opportunity lies.
Should you continue to put all your budget into traditional customer analytics when those are only revealing insight into the minority of the spend in your market?
You need a new class of insight; you need Experience Analytics that understands your position within the entire competitive set. That tells you exactly how to create customer experiences that will make you more attractive relative to those competitors currently winning spend that you are not.
Welcome then to Uncrowd Experience Analytics for Market Share Growth.
FRi™ in Action
The Uncrowd Platform is
powered by our unique
Friction/Reward
Indexing™
Feedback from grocery, fashion, and health. CIOs, ops, marketing, CX, and insight.
"Genuinely accurate ROI"
"Replaces gut-feel with maths"
"It's a man in the competitor's dressing room"
...it makes insight actionable"
"Also gives us insights from those who don't buy"
"Let's you explore the art of the possible"
"Other tools only tell us what our loudest customers think"
Explore Uncrowd Bonus Content!
We've even
written the book on
Friction/Reward
Published by Pearson; a major new text for all businesses with customers. Read the book, buy the platform, kill friction - create reward, become your customer's first choice; go pub
AMAZON BLACKWELLS
'gives you the tools
and provokes you to
think hard'
Sir Charles Dunstone,
Retailing Legend
Super
Serious
Experts
Who we are
We're expert, we're retailers, systems architects, red-hot coders, maths geniuses and more. We're advised by retail PLC CEOs, senior figures from globe-spanning software giants, behavioral science spods and scaled-up CTOs. We love friction/reward, we believe in the revolution and we're good fun to work with. Super-serious but self-effacing nerds; that's us.
Join our Growing Team
Listen this is a tech startup so you get everything you imagine you would get working for a tech startup.
GURU
Richard Hammond
Co-Founder & CEO
Rocky Howard
Co-Founder & CPO
Alice Varley
VP Customer
Craig Waite
Head of Software Development
Christofferson Heap
COO
Claire Price
Admin Lead
Marianne Butler
Head of Frontend
Max Cramer
Junior Developer
Cammil Taank
Data Science Lead
Navin Seneviratne
VP Architecture
Tipper
Backend Developer
Coral Tee
Marketing Lead
Alison Vella
Project Manager
Emily Cleaver
Friction/Reward Analyst
INSIGHT:
FRESH
TODAY!
Stay In Touch
Right now, we're the world's leading experts on friction versus reward. Give us your details and we'll keep you up to date!
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Help us change
retail forever
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