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Kill friction, innovate reward.Uncrowd shows retailers and brands how.
Friction/Reward Indexing™ changes the game for retailers
We've created an incredibly powerful customer behaviour metric; Friction/Reward Indexing™.
FRi™ makes attitudinal mapping, NPS and persona segmentation look like redundant guessing.
Your customers are making choices based on friction and reward,
FRi™ tells you exactly what and why.
Our platform liberates your existing insight to accurately describe customer behaviours across all shopper missions and need states. Our tools then show exactly which levers to pull to attract new customers, keep existing ones and increase ATVs.
Kill Friction
Our platform identifies friction your customers hate. Find friction, kill friction, win customers.
Innovate Reward
When you know what customers really love, you can give them more of it. We show you the way.
Smash Data Silos
We connect your existing data and insight, revealing the true friction versus reward picture.
What is Friction/Reward Indexing™?
Low-friction, high-reward experiences are vital in our new world of ubiquitous customer choice and massive visibility of alternatives. To build them, you need to identify friction and innovate reward, all over your business, from shop floor to shopping cart. Our FRier™ platform hoovers up all your valuable insight, then indexes every key shopper mission and behaviour-driving need-state across the complete friction versus reward metric in your business. Then it gives you the power to exploit that metric to make changes that drive sales.
Friction greater than reward?
Customers will put up with a little friction until the day they won't.
Value Proposition
Here's why we are a game-changer
The FRier™ is a cloud-based data analysis tracker that ingests your existing data and insight to produce behavioural insight that is easy to understand and simple to action. Our super-clear UI cuts through to pinpoint issues and uncover opportunities. It shows you exactly why customers are making the choices they are, so you can fine-tune customer experiences quickly and easily.
Here are some of the fundamental question we can answer:
Why are customers attracted to our rivals? How much of my promotions budget is being spent on the wrong people? What proportion of my ad spend actually lands? What levers can I pull to make us more attractive to more customers more of the time?
The FRier™ knows
We can leverage your existing data and insight to get you these critical answers. The FRier™ is radar for retailers; every ping and blip is full of rich, connected insight that understands customers' fundamental need to balance friction and reward.
We can help you:
- Instantly spot opportunities
- Identify hot-issues live
- Model new ideas and consequences
- Simplify and empower your siloed data
Lots of people will tell you they can unify your view of your customers. But look closely. It's all just linear insight with a big shake of biased interpretation on top. The friction versus reward metric is different. It's the fundamental truth of why customers behave the way they do. It tells you the real story of your customers' relationships with you, and it does so in the revealing and profound context of their wider range of options. Uncrowd is different. We're the first team to create practical and actionable tools to understand and exploit knowledge of the friction versus reward metric; and we know retail backwards. Oh, and our co-founder Richard Hammond is literally writing the book on Friction versus Reward which is due for release by Pearson in Autumn 2018.
Friction/Reward Indexing™ - Pricing Plans
Access to our ground-breaking FRi platform is easy; from mid July you can download our healthcheck app for free; gain meaningful insight and benchmark versus competitors. For more sophisticated needs, we have opened our Beta Client Program. The program offers two levels of engagement and is invitation only. Very few places remain available so talk to us today to potentially secure yours.
Health Check
- Healthcheck app
- Data onboarded - User
- Users - Unlimited
- Channel Analysis -
- Support - Ticket 72 hours
Beta Platform
- Enterprise FRier™
FRi Sandbox
Uncrowds
Healthcheck app
- Sector exclusivity -
- Data onboarded -
- Equivalence Engine -
- Users - 5
- Channel analysis
- Touchpoint analysis - 8
- Shopper missions - 12
- Uncrowds -
- Tracking FRi -
- Sandbox FRi -
- Individual Client Manager -
- Support - Ticket 24 hours
Beta Principle
- FRi Project
Enterprise FRier™
FRi Sandbox
Uncrowds
Healthcheck app
- Sector exclusivity -
- Data onboarded -
- Equivalence Engine -
- Users - 40+
- Channel analysis
- Touchpoint analysis - 12+
- Shopper missions - 100+
- Uncrowds - FULL
- Tracking FRi -
- Sandbox FRi -
- Actionplanning FRi -
- Individual Client Manager -
- Consult and build support - 60 hours/month +
- Bespoke solutions -
- Bespoke solutions -
- Preferance for new products -
- Support - LIVE
Opportunities to deliver early success
Your investment in Uncrowd is about more than our exceptional technology. It is about achieving desirable business outcomes that enable you to deliver a better service to your customers. That is why every Uncrowd customer gets our standard success plan for online support, training and post-implementation onboarding.
Readiness Assessment
Onboarding the FRier™
Bespoke
Consulting
Opportunity Workshop
Your data is not telling you the whole story
Your data is underexploited because it is locked in silos and linear in insight.
You are not alone
Your data is good. Your research is top quality. But you've got this nagging doubt that these silos of customer insight aren't giving you a complete picture. 88% of CMOs think their data is underutilized*. 50% of marketers know they don't have the data tools they need **
Because FRi™ proves causality, we believe that it will replace NPS as your go-to measure of customer preference; and provide the missing emotional contexts in customer journey mapping, customer satisfaction and experience measurement.
*IBM survey of 1000 European CMOs 2018
**Juniper Research 2017
Meet the Founders
We are a passionate team of retail experts based in London.
Richard Hammond
Co-Founder and Chief Executive Officer, is the author of the best-selling retail manual - Smart Retail. Now in the Fourth edition, the book sells all over the world and in seventeen languages. Richard discovered the retail expression of the friction versus reward metric and is now obsessed with helping retailers exploit that discovery.
Rocky Howard
Co-Founder and Chief Technology Officer, is driven and inspired by the new and emerging technologies that allow us to create wonderful things. He specialises in UI/UX and is dedicated to making systems accessible. He has designed and created major insight platforms for financial and data and is dedicated to embracing technology at its best.
..and now we need YOU!
Due to overwhelming client demand, we are actively seeking exceptional people to join the Uncrowd team. We are building in the following areas: data science, shopper research, UX/UI-focussed engineers and developers of various stacks. If that sounds like you or someone you know, then Email us now and we'd be delighted to have a chat.