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eBook: Solve omnichannel issues with location-thinking

Richard HammondCo-Founder & CEO28 Sept 2023

Locations, not channels: the move away from omnichannel

There’s a risk with omnichannel strategy, when retail planning and design starts from the platform instead of the customer.

The risk: tumbleweed-strewn apps and inspiration-void websites.

Break the cycle by fostering location-thinking internally in your organisation.

In this ebook:

  • Why omnichannel strategy can lead to fragmented customer experiences
  • Benefits of location-thinking vs omnichannel
  • How experience analytics can help fix data siloes across channels
  • How to focus on Customer Story instead of platform

Locations, not channels ebook