Insight
eBook: Solve omnichannel issues with location-thinking
![anything](https://cdn.sanity.io/images/6difx1s9/production/65300eb88346e830ebdfc19484f6d679194e7426-1500x1500.png)
Richard HammondCo-Founder & CEO28 Sept 2023
Locations, not channels: the move away from omnichannel
There’s a risk with omnichannel strategy, when retail planning and design starts from the platform instead of the customer.
The risk: tumbleweed-strewn apps and inspiration-void websites.
Break the cycle by fostering location-thinking internally in your organisation.
In this ebook:
- Why omnichannel strategy can lead to fragmented customer experiences
- Benefits of location-thinking vs omnichannel
- How experience analytics can help fix data siloes across channels
- How to focus on Customer Story instead of platform
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